a marketing perspective there are two parts of your dealership you need to
be concerned with Ė the Inside Reality and the Outside
look at each part. Your Inside Reality is the actual value you bring to
the marketplace. It can include your vehicle quality, service dept, your nice
clean bathrooms, your friendly sales people, etc. In a nutshell, your Inside
Reality is all the excellent benefits you bring to your customers. Many
companies develop a good inside reality by determining what their customers
want, then developing their business to meet these needs.
Outside Perception is the way your company is viewed by your present
customers and prospective customers. How do your customers and prospects
develop this view? Your Outside Perception is developed by any and all
communication you have with them, whether it is your marketing, advertising or
sales and since we're talking about Internet Sales your email contacts
is where the problem comes in. Rarely, does a companiesí Inside Realty match
the Outside Perception. There is a communication gap.
donít they match up? While many businesses may have a great Inside Reality,
because average car salesman is not communications experts, most dealership
fail to sell effectively over the Internet. They donít
effectively communicate the benefits and reasons why their customers and
prospects should do business with them. In other words, they donít become
the obvious choice to their target market.. The Internet Shopper.
a look at your website and the emails your internet dept is sending out. Do
they really say anything different than any one elseís?
will match your inside reality and your outside perception
effectively using proven sales techniques, combined with new technologies and
computer skills to communicate to your internet shoppers why your dealership
is the logical choice when it come to buying their new car or truck. This will
result in delivering more vehicles for your dealership.
That's what we do.
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