Full Service Internet Sales Management and Marketing for Automotive Dealerships
 619 Old Randolph Street, Suite #3, Abington, MA. 02351 (781) 982-1319

Analyze-Organize-Strategize 
 
Dealer Management Service: __________________  Remote Access? _________________
 
IT Manager: ________________________  DMS Manager  __________________________

 
WEBSITE

  1. Main Website Address: _____________________________________________________
     
    (2)  _____________________  (3)_____________________  (4) ___________________
     

  2. Website Host Service: ________________________ (2) __________________________
     

  3. Email Services: (1) ___________________________ (2) __________________________
     

  4. Main Email Address: ________________________   Forwards To: __________________
     
    Who Receives It?___________________________    How? _______________________
     

  5. Auto Responder? (   )   Lead Management Service ________________________________

Copy Of Initial Email (  )     Copy Of Present Emails (  )     Specials (  )       Surveys (  )
 
INTERNET MANAGER

  1. Internet Manager: ___________________________ (2) ___________________________
     

  2. Internet Manager's Schedule:   Sun ______  Mon _______  Tues ______  Wed ______
     
    Thu ______   Fri _______   Sat ______   Holidays _______________________________
     
    Holidays Off: ____________________________________________________________
     

  3. Standard Follow Up Procedure: ______________________________________________
     
    ____________________________________________________________________    ___
     

  4. Does Internet Manager Only Handle Internet Leads?  (   )  Yes  (   ) No  (   ) Certified?
     
    (   ) Other Duties _________________________________________________________


INVENTORY   (   )  Copy

  1. Inventory: (   ) Prices  (   ) Photos  (   ) Details  (   ) Comments   (   ) CarFax   (   ) Forms
     

  2. Are Internet prices the same as advertised prices?   (   ) Yes  (   )  No
     

  3. How Often Are Website Specials Updated? _____________________________________
     

  4. Photo Service? (   )  Yes   (   )  No   ___________________________________________
     

  5. Window Stickers? (   )  Yes   (   )  No   (   ) Prices?   ______________________________
     

  6. Copy Of Salesman's Inventory List: (   )    DMS Listing  (   )  #Average Used:  _______
     

  7. Old Age Policy: __________________________________________________________
     

DEALERSHIP WORKSHEET  (   )  

  1. Does the worksheet ask, "What brought you to our dealership today?"  (   ) Yes  (   ) No
     

  2. Does the worksheet ask for customer's email address?  (   ) Yes   (   ) No
     

  3. Is there a data base for emails?  (   ) Yes  (   ) No ________________________________
     

INTERNET MARKETING

  1. Do your business cards have your email address? (  ) Yes  (  ) No  Sales Force as a Whole?  
     

  2. Does your dealership advertise on Radio: (   ) Yes  (   ) No   Station (s) _______  _______
     
    TV: (   ) Yes  (   ) No  _______  _______  Cable: (   ) Yes  (   ) No   
     
    Newspapers: ___________________   _____________________   _________________
     

  3. How often do you run dealership special sales?  __________________________________
     

  4. Do you use a Marketing Firm (   ) Yes  (   ) No __________________________________
     

  5. What lead service Providers Are you using? 
     

  6. AutoTrader.com (  )  User Name: ____________________ Password: _______________
     
    AutoByTel.com  (  )  User Name: ____________________ Password: _______________
     
    Cars.com  (  )            User Name: ____________________ Password: _______________
     
    Dealix.com (  )          User Name: ____________________ Password: _______________
     
    Other ___________ User Name: ____________________ Password: _______________
      

  7. Do you analyze monthly data?  (  ) Yes   (  ) No  _________________________________
     

  8. Do you use Surveys?  (  )  Yes  (  )  No  _______________________________________

PRESENT STATISTICS

  1. How many Internet Leads do you receive a month?  ___________ 
     
    Break Down:  ______________    _______________   ____________   _____________
     

  2. How many vehicle are you selling each month from Internet?  ______________
     

  3. Closing Ratio:  ___________________  ___________________   __________________
     

  4. Response Procedure: _____________________________________________________
     

  5. Response Time (Avg.)  ______________
     

  6. What Improvements would you like to see?
     
    ________________________________________________________________________
     
    What improvements would you recommend as Internet Manager? ______________________
     
    Summary: ________________________________________________________________
     
    ________________________________________________________________________
     
    ________________________________________________________________________



DEALER PERSONNEL
 
Owner:________________________________  GM:  ___________________________________

GSM: ________________________________   Sales Manager (s) _________________________
 
(2)     ________________________________    (3)    ___________________________________
 
Salesmen: _______________________Years _____    _________________________Years _____
 
Salesmen: _______________________Years _____    _________________________Years _____
 
Salesmen: _______________________Years _____    _________________________Years _____
 
Salesmen: _______________________Years _____    _________________________Years _____
 
Truck Manager: ________________________     Used Car Manager: _______________________
 
Notes: