Full Service Internet Sales Management and Marketing for Automotive Dealerships
619 Old Randolph Street, Suite #3, Abington, MA. 02351 (781) 982-1319


How Does Your Dealership Add Up?

 
Check for a YES answer.    Click Here to Print

  1. Did you select your Internet Manager because he or she had prior Internet sales experience?
  2. Not counting auto responses, is your average direct email response time less than 2 hours?
  3. Do you monitor your Internet leads beyond working hours?
  4. Do you monitor your Internet leads 7 days a week? Including Holidays?
  5. Do you follow up with your Internet leads for more than three days?
  6. Is your Internet Manager only responsible for Internet leads? No floor ups?
     
    Your Website and Services
  7. Have you updated your Website Service since you first established your Internet Dept.?
  8. Do you have 100% of your vehicles showing photos, details, and price on your website?
  9. Do you use a lead management system?
  10. Have you updated your auto responder message in the last 30 days?
  11. Do you offer CarFax Reports on your website?
     

    Your Sales Process
  12. Does your Worksheet have a question asking, "What brought you to our dealership today?"
  13. Does your Worksheet ask for a customer's email address? Do you ask for it?  BONUS PT
      
    Your Internet Marketing
  14. If you advertise on radio, or TV do you promote your Internet website address?
  15. Do you analyze the monthly data provided by your present website and lead providers?
  16. What lead service providers are you using now?  (Autobytel _ AutoTrader _ Cars.com _)
  17. Are you using an enhanced HTML email auto responder? In your direct response?
  18. Do you send out surveys to Internet customers?
  19. Do you use a live chat program on your website?
     
  20. Your Closing Ratio
    How many Internet leads do you get a month?                   *
    What are the total number of sales from Internet Leads?                  *
    How many  walk-in sales are from your Internet presence, 
    but never emailed you or called you  before coming into your showroom? ________*
    [   #sales    /   # leads  ( x100)  =               %] 
    Above 10% = +2 Points
 


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Total Possible Score=   26   Your Score  21-26       16-20           11-15           5-10           0-4          

20+= Dealer Advocate Client  16-20= Excellent  11-15= Above Average 5-10= Call Now  0-4= Call Yesterday 

Stop Losing Sales ~ Stop Losing Money
Call me. Let's go over ways to increase your Internet Sales.
  


Sit Back and Have a 
Cup of Coffee With John....



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FREE
45 Minute Consultation
or Call 1-781-982-1319

 

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