Check for a YES answer.
- Did you select your Internet
Manager because he or she had prior Internet sales experience?
- Not counting auto responses, is your
average direct email response
time less than 2 hours?
- Do you monitor your Internet
leads beyond working hours?
- Do you monitor your Internet
leads 7 days a week? Including Holidays?
- Do you follow up with your Internet
leads for more than three days?
- Is your Internet Manager only responsible
for Internet leads? No floor ups?
Your
Website and Services
- Have you updated your Website
Service since you first established your Internet Dept.?
- Do you have 100% of your
vehicles showing photos, details, and price on your website?
- Do you use a lead management
system?
- Have you updated your auto
responder message in the last 30 days?
- Do you offer CarFax Reports on
your website?
Your Sales Process
- Does your Worksheet have a
question asking, "What brought you to our dealership
today?"
- Does your Worksheet ask for a
customer's email address? Do you ask for
it? BONUS
PT
Your Internet Marketing
- If you advertise on
radio, or TV do you promote your Internet website
address?
- Do you analyze the monthly data
provided by your present website and lead providers?
- What lead service providers are you using
now? (Autobytel _
AutoTrader _ Cars.com _)
- Are you using an enhanced HTML
email auto responder? In
your direct response?
- Do you send out surveys to
Internet customers?
- Do you use a live chat program
on your website?
-
Your Closing Ratio
How many Internet leads do you
get a month? *
What are the total number of
sales from Internet Leads? *
How many walk-in sales are
from your
Internet presence,
but never emailed you or called you before
coming into your showroom? ________*
[ #sales / # leads ( x100) =
%] Above
10% = +2 Points
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