In a TV interview OCT 17, 2004, Jim
McCann, CEO of 1-800-FLOWERS.COM said:
"70% of our business comes from the Internet
even though we are represented by a phone number." ~ History Channel,
History of Business
Are you still depending on
newspapers to deliver customers?
This is the 21st Century!
1/3
of all newspapers purchased are never read.
1/3 Are purchased by advertisers looking to check their ads.
Only 1/3 of newspapers are read.
Not all those readers are even in the market for a new vehicle.
Today most people get their news from TV, Radio, or the Internet...
"Newspapers hold on to most older readers until they
die. But they haven't hooked the younger TV and Internet
generations. Actually, most newspapers have improved in
overall content and appearance during the past two
decades. They just haven't figured out how to pry preteens
or teens away from their screens...If any of [the dailies]
want to be on anybody's list 50 years from now, they'll
have to take aim at preteens and teens. Now."-- Al Neuharth, founder of USA Today
Does this mean stop
advertising in newspapers?
No. Consider adjusting your advertising budget accordingly.
While 47% of potential car buyers use the Internet as a research tool,
only 4.5% of total automotive advertising spending goes to Internet media.*
*according to a new study from
Borrell
Associates Inc. of Hampton Roads, Va.
Classic
Car Commercials From The '50s & '60s, Vol. 1 VHS
Vintage TV motor ads turn your living room into an auto show!
See commercials for the `60 Falcon and Thunderbird, `61 Ford,
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Car Commercials From The '50s & '60s, Vol. 2 VHS
More commercials from Detroit's streamlined glory days including
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animator John Hubley for GM parts, the Esso story and much more.
60 min.
Car Commercials VHS
Let Movies Unlimited put you in the driver's seat with some
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Commercials From Yesterday VHS
Before the Internet, before Ronald Reagan, before Disco...aw
heck, these ads go WAY back. Get ready to feel nostalgic
courtesy of such promos as Buster Keaton for Alka-Seltzer, the
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Ipana Toothpaste with Bucky Beaver and more. 60 min.
Classic
Beer Commercials From The '50s And '60s, Vol. 1 VHS
Wood cask connoisseur or Joe Six-Pack, you'll flip for these TV
beer ads of the `50s and `60s, including Hamm's, Black Label,
Rheingold, Duquesne, Ballantine, Budweiser, Blatz, Pilsener
Collection and more! Who is the ale man? He could be YOU! 60
min.
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